"With this story, if you dedicated to one medium or another, there's the horrible risk of cheating material. The scope and scale call for a big screen budget. But if you committed only to films, you'd deny the audience the intimacy and nuance of some of these characters and a lot of cool twists and turns that make for jaw-dropping, compelling television. We've put some real time and deep thought into this." Ron Howard, director and producer of the series.
Transmedia has now officially moved from being "the future" to being "the present": In April the Producers Guild of America officially recognized the title of "Transmedia Producer". Here's a guide to creating a transmedia project of your own.