click here to skip the menu and go to the page content

rebecca's pocket

about / archive / syndicate

.: March 2006 --> Clueless PR Spam

Clueless PR Spam

» This is an actual PR spam:

Hello Rebecca,
With award-show season in the midst of Winter and the Academy Awards having just finished, I'm sure your Rebecca's Pocket readers wonder, "How do celebrities keep their great tans?" It must cross everyone's mind at one time or another, and the answer? Stars such as Jennifer Lopez, Ben Affleck, George Clooney, Britney Spears, Matthew Mcconaughey, and Beyonce all maintain their summer sun-kissed looks through visits to the fabulous [name redacted] Salons.

Were you, dear reader, wondering that?

We may not have our own personal stylist and professional make-up artists like the stars, but we can give ourselves beautiful, healthy tans by simply stopping by a local [name redacted] Salon.
Think that tanning salons might be harmful? Exposure to ultraviolet radiation from a tanning bed, such as those at [name redacted] salons, result in the production of vitamin D in our skin. When vitamin D levels are stable, calcium and metabolism is preserved, which in turn reduces the risk of faulty bone development that can lead to osteoporosis.
Busy with work or your family? With over 60 locations nationwide, [name redacted] salons are open every day of the week, and with more than twenty beds at each location, you never need to schedule an appointment. Also, [name redacted] has childcare services inside the salon, so just bring the kids along with you!
Visit [URL redacted] to learn more about the quality of their salons and services.
[Name redacted], CEO of [name redacted] would have time next Tuesday or Wednesday to have a casual 10-minute conversation regarding his company as well as the quality of his products and services.
Which day will work best for you?
I look forward to hearing for you.
[PR Flack]
Media Contact
[URL redacted]
[PR flack email]

I'm guessing this email resulted from a Technorati search for Academy Awards, with (obviously) no further research done at all. I wonder how much poor Redacted is paying for this email campaign?

I wish there were a clearinghouse blog where we could just forward this kind of email. That way, organizations who were considering laying down cold, hard cash on a blog PR campaign could sample the wares, as it were....

 [ 03.12.06 ]

1 Comment

Rebecca - There is a blog for bad pitches like this one: The Bad Pitch blog ( ).

The PR industry is just as tired of reading about pitches like this one. We created a resource designed to entertain and educate our industry.

I'm sure this is not the first or last pitch you'll get that's off topic. Feel free to send the rest our way.



» primary link / supplemental information / internal link

my book

» the weblog handbook
amazon editors' best of 2002, digital culture

recent posts