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.: June 2006 --> The Rise of Crowdsourcing

The Rise of Crowdsourcing

» I call it "Participatory Culture". Others have called it The Pro-Am Revolution [pdf] and "Mass Amateurization". I think it marks the end of the Industrial Age, and it's the very thing I've been speaking about this year, on this trip and elsewhere. Meet the Packagers, the Tinkerers, and the Masses: The Rise of Crowdsourcing.

Pharmaceutical maker Eli Lilly funded InnoCentive’s launch in 2001 as a way to connect with brainpower outside the company—people who could help develop drugs and speed them to market. [...] The "solvers" anywhere from $10,000 to $100,000 per solution. [...] Jill Panetta, InnoCentive’s chief scientific officer, says more than 30 percent of the problems posted on the site have been cracked, "which is 30 percent more than would have been solved using a traditional, in-house approach."
The solvers are not who you might expect. Many are hobbyists working from their proverbial garage, like the University of Dallas undergrad who came up with a chemical to use in art restoration, or the Cary, North Carolina, patent lawyer who devised a novel way to mix large batches of chemical compounds.

 [ 06.08.06 ]



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