rebecca's pocket

» The world's largest new Green Machine: Wal-Mart. They have started a sustainability initiative that is bound to influence the behavior of their massive customer base, and they've almost instantly become the world's biggest seller of organic milk and the biggest buyer of organic cotton. They're pulling ideas (and consultants) from everywhere, from NGOs to Amory Lovin's Rocky Mountain Institute. What's next? "I can honestly say I never expected to be at Wal-Mart's headquarters watching people do the Wal-Mart cheer." John Hocevar, a Greenpeace campaigner.