Twenty years ago, the typical consumer in the organic market was generally labeled some sort of health nut or possibly an aging hippy. Ten years ago, the stereotype claimed the young, affluent upper-middle class.[...]
According to Barbara Haumann, press secretary for the Organic Trade Association, Hispanics and Asian-Americans are buying more organics than the typical white population. Meanwhile, the report, "Organic 2006: Consumer Attitudes & Behavior, Five Years Later & Into the Future" by the Hartman Group, reveals that African-Americans are 24 percent more likely to be core organic consumers than members of the general population. The Hartman Group also has found that many pregnant women are lured to the organic market as they begin to become more concerned with what they're eating.