rebecca's pocket

» Why is the food you buy so sugary? Blame the demonization of fat. I learned a lot from this refreshingly undogmatic interview with Brian Wansink, head of the Cornell University Food and Brand Lab, and author of the book Mindless Eating.

The thing is, there was a kind of witch-hunting phase where we demonized sugar back in the late '80s. But if you look at it, there's a really nice case to be made for sugar. Let's use chocolate milk as an example. If you're trying to get kids to drink milk, and you add just a little more chocolate and a little more sugar, and add 30 more calories to it, you know, I don't really think that's bad compared to them ordering Goofy Grape punch with the same number of calories and really nothing in it.