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.: April 2011 --> America 2049 starts this week

America 2049 starts this week

» What do you get when you mix Harold Perrineau from "Lost", Victor Garber from "Alias", Cherry Jones from "24", and Margaret an 3-month long Role Playing/Alternate Reality Game...that human rights organization Breakthrough created for Facebook? That's not a convoluted in-joke, it's America 2049 and it just started on Monday.

If all you want to know is "Why a game, and why Facebook?" you'll have to ask the organization's founder, Mallika Dutt:

Human rights have to begin at home, and we really feel the best way to reach people at home is through the power of pop culture, which is what distinguishes us from other social groups. [...]
There's a lot of literature out there right now about how gaming has the potential to be a transformative experience. We've always been looking at what's trending, what's changing, and where young people are, and try to connect to them that way. Right now the answers are games and Facebook.

 [ 04.06.11 ]



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